I completed my digital story on the life and legacy of Martin Luther King. My intended audience is mankind as a whole as we are the only ones that can make an effectual change in our surrounding communities. This digital story demonstrates the personalization principle by incorporating the "use a conversational style of writing or speaking (including using first- and second-person language), polite wording for feedback and advice, and a friendly human voice.” Although I used more of an informal style of writing, I attempted to "be careful not to overdo the personalization style because it is important not to distract the learner” (pg. 197). However, it was challenging to incorporate the personalization principle without violating the coherence principle (using only clear and concise wording). I'd love to here your feedback.
Reference:
Clark, R., & Mayer, R. (2016). e-Learning and the Science of Instruction: Proven Guidance for Consumers and Designers of Multimedia Learning (4 edition). Wiley.
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